Isabella Hurtig

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Soma Wellness Studio

Soma is a wellness studio offering pilates and yoga classes. The name carries multiple layers of meaning such as life force, essence and vitality. At Soma, they embrace this holistic understanding of body and mind to guide students toward balance, strength and mindful movement.

I had the honor of shaping Soma’s brand identity, with a focus on clean typography and a color palette of white, yellow, and dark grey. The brand’s essence is expressed through social media content and unique AI-generated imagery. The identity delivers a cohesive and uplifting experience across both digital and physical touchpoints.