Isabella Hurtig

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Andersdotter Akupunktur

A local acupuncture studio in Stockholm offering support for whole body balance, fertility, reproductive, hormonal and emotional health. 

I created a visual identity inspired by nature, combining soft tones and fine typography to evoke a sense of serenity and balance. The identity was then extended into a minimalistic website, creating a calm, cohesive, and refined digital experience.

A close-up view of acupuncture needles inserted into a person's shoulder against a dark background, with the text Andersdotter Akupunktur overlaid.
A color palette featuring five swatches labeled Bitter Chocolate, Antique Bronze, Warm Sand, Light Beige, and Pure White, each with its corresponding HEX code.
Two white business cards for Andersdotter Akupunktur displayed against a light wood paneled wall and sheer curtains.
A full-page website design layout for Andersdotter Akupunktur, featuring a clean, minimalist aesthetic with sections for treatment areas, client testimonials, and contact information.

Josefin Andersdotter

CEO at Andersdotter Akupunktur,
Acupuncturist

“

Tack så för all hjälp och brand book! Är så nöjd och kommer absolut rekommendera dig mer!

Results

A nature-inspired visual identity built around balance, simplicity, and a sense of calm. Through soft tones, refined typography, and a minimalistic website, the brand was given a cohesive digital presence that feels grounded, serene, and connected to the natural world.

Page Views (2 months live)

592

Improved User Experience

50%

Client Growth

90%

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